Media (GLOBALISATION AND POPULAR CULTURE)
General
Globalisation led to interconnected societies worldwide who can access same media. Created global village, no matter when or where you can communicate instantly. Links to popular culture (passive and unchallenging entertainment). Led to western culture imposing on non-western culture.
Globalisation
Increased interconnectedness of societies worldwide - exposed to same media products.
High Culture
Treated with respect because its of a lasting artistic value and herritage worth preserving. Found in galleries, museums and theatre. Upper class audiences.
Hot media
High definition communication, full of info, requires less attention (eg, movie).
Cold media
Low-definition, less info, demands audience involvement (eg, phone call).
Popular culture
Passive and unchallenging entertainment, sold to a large number of people. Dumbed down to demand little thought and rarely challenge existing dominant cultural ideas.
SKLAIR - globalisation.
Argues that media blur differences between entertainment, information and promotion of products. It sells worldwide ideas, values and products associated with an idealised Western lifestyle.
RITZER - globalisation.
Argues that companies operate on a global scale, promoting global culture and consumerism, thereby weakening local cultures. Eg. Apple, Google, McDonald’s use the transnational media to promote products globally, their logos are global brands.
FENTON - cultural and media imperialism.
Argues most media corps are based in US, and dominate globally. Called 'Cocacolonisation' - the global media ideology of consumerism has led to Western media and values being forced on non-western culture.
Pluralist view on globalisation and popular culture.
Argue no such thing as popular culture, new media has increased consumer choice.
Globalisation doesnt involve imposition from the West, instead there is a hybridisation of culture where individuals 'pick and mix' and draw upon local culture as well as Western/global culture.
Postmodern view of globalisation and popular culture.
Diversity of global media provides choice in media consumption and pattern, opening more awareness and diversity of cultures.
BAUDRILLARD - postmodernist.
We live in a media-saturated society, so media distorts the way we see the world. This is called hyperreality.
STRINATI - postmodernist.
Emphasises the importance of the media shaping consumer choice. Popular culture forms our sense of reality and is dominant in the way we define ourselves.
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