MIL
Denotes how media producers make meaning about a certain medium (advertisement, Tv show, film, etc.) they are producing and how they transfer that meaning to their target
audience.
Media Language
Allows the audience to convey the meaning of the text through its signs and symbols.
these signs and symbols used in media text do not have a single meaning
Media Language
In interpreting these signs and symbols, audiences may interpret the media text
denotatively or connotatively.
Media Language
Literal meaning of the media text
Denotative meaning
Definition found in Dictionary
Denotative meaning
Various interpretations that the text suggests to the audience.
Conotative meaning
Often associated with their culture, values, beliefs, etc.
Conotative meaning
Are the very foundations of all the existing media
Media codes and conventions
Commonly have an established meaning, denotation or connotation, tо thе target audience
Media codes
Consist of signs that have meaning and are dictated by agreed rules of interpretation
-May also be subject to misinterpretation and miscommunication
Media codes
(3) Types of media codes
1.Symbolic codes
2.Technical codes
3.Written codes
(2) Symbolic codes include:
1. Audience-based
2. Social in nature
The meaning of the product is not based on the product itself but on the interpretation of the audience
Audience-based
Can be interpreted in similar ways in the everyday life of the viewer.
Social in nature
(4) Social in nature of symbolic codes includes:
1. Setting
2. Mise en Scene
3. Acting
4. Color
It is the time and place of the narrative. It can be the setting of the whole story
or just a specific scene.This will create atmosphere orbuilds a Frame of mind.
Setting
It is a french term meaning everything within a frame costume and
props are included in the analysis in the frame. It has become to mean the description
of all the objects with a frame of the media product and how they have been arranged.
Mis en scene
Refers to the portrayal of the actors in creating media products.
Acting
Considerations are highly connotative when it comes to interpretations color is used to соnnect connotation то specific scenes or object.
: passion, romance. Danger, or violence. nature growth or sickness envy calmness or
Depression, royalty or immaturity
Colors
(3) Acting sub bullets
1. Facial Expression
2. Body contract
3. Posture
An actor's _____ is a powerful way of expressing
emotion when even small movements can have strong symbolic connotations.
Facial expression
It suggests intimacy and is highly dependent on cultural norms.
Body contact
Is the general way that the body is held, it's the attitude of the body.
Posture
Code specific to a media form alone
-Knowledge and connotations of different camera angles and shots make sense when
looking at films and photograph.
Technical codes
(4) Technical codes include:
1. Camera work
2. Editing
3. Audio
4. Lightning
It refers to the camera operation,positioning,and movement for desired
specific effect
Camera work
Is the process of selecting, operating, and ordering images and sound.
Editing
Expression and utilization of sounds.
Audio
The manipulation of light based on the target mood.
Lightning
Formal written language used creating a media product.
-These includes language style and textual layout like headlines, captions,speech
bubbles, etc.
Written codes
(2) Written codes include:
1. Printed Language
2. Spoken Language
The text visible with the media is the text you can see within the frame.
Printen language
Which includes the dialogue and even the lyrics of the song
Spoken language
Refers to the generally accepted way of doing things that has formed into a habit
because of repeated exposure and experience of the message.
Conventions
Simply means that people give connections on the new information they acquired and when it happens frequently, it establish its own meaning.
Conventions
There are three different types of conventions:
form conventions, story conventions and genre convention.
Are the expected ways on how media codes are
arranged.
Form convetions
Are common narrative structures and understandings in story telling media products like cause and effect, character construction and point of view.
Story conventions
Are the common use of tropes, characters, settings or
themes in a particular type of medium. They can be formal or thematic.
Genre conventions