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Chaper 12 Psychology

Social psychology

how people affect one another

group

two ore more who interact and are interdependent in the sense that their needs and goals cause them influence each other

social norm

groups expectation of what is appropriate behavior for all its members

social role

shared expection in a group about how particular members are supposed to behave

gender role

is the role or behavior learned by a person as appropriate to their gender determined by prevailing cultural norms

gender role

the role or behavior learned by a person as appropriate to their gender determined by prevailing cultural norms

Stanford prison study

investigated the power of social norms and roles

Cooperation

is behavior by two or more individuals that leads to mutual benefit

Prisoners Dilemma

is that if a suspect thinks he can trust his partner he may as well betray him, but if they both betray one another they lose

Social perception

is the study of how we form impressions of and makes inferences about other people

Situational attributions

involve explaining behavior with the situation or environment

Dispositional attributions

involve explaining behavior with physical characteristics or personality

Fundamental attriuion error (FAE)

is the tendency to overestimate dispositional factors and underestimate situational factors when makeing attributions for other people's behavior

actor observer bias

occurs when we attribute other people's behavior to dispositions while attributing our own to the situation

self serving bias

is the tendency to make dispositional attributions for our successes and situational attributions for our esteem

just world hypothesis

is the people get the outcomes they deserve

just world subscribers

make dispositional attributions for other people's behavior when bad things happen to them

Attitudes

are evaluation of a person idea or object

Beliefs

are knowlege about an object or event

Cognitive dissonance

is disconfort that arises from holding two incompatible or dissonant, cognition

justification of effort efect

we value value goals and achievements more that we put a lot of effort into.

Persuasion

is the process of changing an attitude based on exposure to some kind of communication.

Yale Attiude change approach message sources

Credible and attractive sources are more persuasive

halo effect

we atribute positive qualities to someone we know has other positive qualities

Yale Attiude change approach messages content

Subtle messages and two-sided arguments are more persuasive

Yale Attiude change approach message audience

less intelligent audiences emerging adults and female's are more persuadable

elaboration likelihood model(ELM)

says the route we take to persuasion influences attitude change

persuasion central route

involves considering facts related to an arguments worth; people take the central route when the topic is personally relevant or important

persuasion peripheral route

involves considering things dont relate to the the messages worth like sources credibility or the number of argument made; topic is not inportant to us

foot in the door technique

involves sucuring compliance to a small request and then making larger request

door in the face technique

involves making a large request and then making a smaller request

Conformity

is changing behavior to go along with a group

informational conformity

occurs because the qroup is viewed as competent and having correct information

Conformity

is a change in a persons behavior to go along with a group

Normative comformity

occurs when we want to fit in and be accepted by the qroup

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