Digital Marketing
What is the main goal of digital marketing?
All of the above
What is SEO?
Search Engine Optimization
What is the purpose of A/B testing in digital marketing?
To optimize website conversion rates
What does CTR stand for in digital marketing?
Click-Through Rate
What is the purpose of a landing page in a digital marketing campaign?
To capture leads or conversions
What is the key benefit of using social media in digital marketing?
Reaching a wider audience
What is the primary goal of content marketing?
All of the above
What is the purpose of email marketing in digital campaigns?
Nurturing leads and building relationships
What is the significance of conversion rate optimization in digital marketing?
Improving user experience and increasing conversions
What is the difference between earned, owned, and paid media in digital marketing?
Earned media is free publicity, owned media is brand-controlled content, and paid media involves advertising and sponsorships.