- The psychological cause of an action
- A process that arouses, maintains and guides behavior toward a goal
- A need or desire that energizes or directs behavior
- Pushes and pulls behavior
drive redcution theory
- needs push behavior
- drive; psychological desire
Satisfied need reduces drive (eating food satisfies the need for nutrients and decreases your psychological drive for food)
Leptin - hormone released by fat cells when body fat exceeds optimal set point
- Signals to ventomedial hypothalamus to decrease release of orexin (orexin released to create hunger drive)
External incentives - external stimuli that motivate behavior (signal rewards or punishment)
Drive strength - pushed by biological needs and pulled by external incentives
Innate, genetic preference for sugar and fat due to ancestral survival benefits
- Need to seek stimulation and information
- Promote curiosity and exploration
example: trying oysters for the first time, a bold move considering no one knew what they would taste like before
Maintaining moderate levels of arousal is optimal for performance
- performance is usually poor at low levels of arousal
Four levels of basic needs
1. physiological needs
2. safety and security
3. love and belonging
4. esteem and self-esteem
Link between prefrontal cortex and amygdala permits emotion regulation
Low road/fast pathway - automatic emotional responses without conscious input
High road/slow pathway - conscious emotional appraisal, longer pathway through cortex
Sympathetic branch
- Activated in high arousal emotions; fear and anger
- fight or flight response
Parasympathetic branch
- Reduces arousal; conserves energy