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PSE exam

Cognitive appraisal

Provides an evolution of events and objects

Bodily symptoms

Physiological component of emotional experience

Action tendencies

The preparation and direction of motor responses

Expression

Facial and vocal expression accompanies an emotional state to communicate reaction and intention

Feelings

The subjective experience of emotional state once it has occurred

Similarity

Human eye builds relationship between similar objects

Proximity

We group elements that are in the same closed region

Continuity

We are more likely to see continuous smooth flowing lines

Closure

Human eye prefers to see complete shapes

Symmetry

Makes images easier to process

Common fate

Objects that move together in the same direction

Ambiguity

the quality of being open to more than one interpretation; inexactness.

Neumorphism

When an object is raised/sunken

Data compression, activated in the dark, helps perceive light/dark, levels

Rods

Color detection, RGB, best in ideal circumstances

Cons

After image effect

Light energy is so strong it overstimulates photoreceptor cells and they continue to fire after the image

Paleness, size, separation

Factors affecting ability to distinguish colors

Nino's extinction illusion

Seeing dots only by looking directly at them

Saccadic eye movement

Due to limited scope of vision foveal spotlight moves over scenes subconciously

Peripheric vision

Fast forward patrol which guides our fovea

Peripheral POP

Grabs the attention of the user by the fast-forward patrol and guides the foveal spotlight towards it

Feature-driven bottom-up context-free reading

Identifying features - combining them into complex features

Top-down context-driven reading

Detecting whole sentences or gist - zooms into details, less proficient readers!

Facilitating bottom-up

Large fonts, minimal visual noise, avoid bad color combinations

Facilitating top-down

Avoid geek-speak, don't center text, don't bury info

Working memory

The information we are constantly aware of, gateway to long term, limited capacity, movement, threats, faces, sex

Frontal cerebral cortex

Executive brain functions

Change blindness

When stimulus undergoes a change without being noticed by observer

Inattentional blindness

When someone fails to perceive an unexpected stimulus in plain sight

Confirmation bias

Tendency to search for information in a way that confirms one's beliefs

Long-term memory

Error-prone, weighed by emotion

Familiar paths

People are willing to type more to think less

Human action cycle

Form a goal - choose actions to accomplish - execute - evaluate - repeat

Recognition

easy, new perception is very similar to original, reactivates patterns

Recall

Hard, neural pattern reactivation without the original stimulus

Anchoring effect

Tendency for a person to rely on first piece of information when making decisions

Framing effect

Decisions influenced by the way their presented (gain/loss)

Risk aversion

Gias towards safety

Status quo bias

Preference for current state of affairs more than new

Scarcity bias

Assume things that are scarce are valuable - book now, last chance

Sunk cost fallacy

People are reluctant to abandon something they've invested their time in even if abandonment would be beneficial

Ikea effect

People like to justify their efforts

Old brain

Regulates autonomic behaviour, hunger thirst sexual behaviour, involved in emotions, perception and memory

New brain

Formation of long-term memories, recent in evolution, controls opposite sides of body

Fitt's law

Model of human movement, applied to interface design

Steering law

Predicts the time necessary to steer a painter through a bounded tunnel (drop-down, pull-right, sliders, scrollbars, drag drop menus)

Responsiveness

How well interactive systems synchronize with human time requirements

Performance

How quickly it completes a task and displays the final results

Mistakes

Intentional, incorrect understanding of choices or options

Slips

Unintended errors, due to loss of attention, limits of working memory

Capture slips

Old phone number as used to writing the old one instead of new

Description slips

Right action, wrong object, PC/MAC

Data-driven slips

External data interferes (ads)

Loss-of-activation slip

Task lost from working-memory (going to kitchen forgetting why you went)

Closure slip

Final step forgotten (forget to log out)

Mode slip

Video more instead of photo

Attention slip

Overlooking information (single room instead of double)

Motor slip

Hands, fingers don't do what you want (wrong word in text bar)

Repeated perception of an event

Habituation

Fourfold pattern

Predict's user's behaviour in risky situations

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