Provides an evolution of events and objects
Physiological component of emotional experience
The preparation and direction of motor responses
Facial and vocal expression accompanies an emotional state to communicate reaction and intention
The subjective experience of emotional state once it has occurred
Human eye builds relationship between similar objects
We group elements that are in the same closed region
We are more likely to see continuous smooth flowing lines
Human eye prefers to see complete shapes
Makes images easier to process
Objects that move together in the same direction
the quality of being open to more than one interpretation; inexactness.
When an object is raised/sunken
Rods
Cons
Light energy is so strong it overstimulates photoreceptor cells and they continue to fire after the image
Factors affecting ability to distinguish colors
Seeing dots only by looking directly at them
Due to limited scope of vision foveal spotlight moves over scenes subconciously
Fast forward patrol which guides our fovea
Grabs the attention of the user by the fast-forward patrol and guides the foveal spotlight towards it
Identifying features - combining them into complex features
Detecting whole sentences or gist - zooms into details, less proficient readers!
Large fonts, minimal visual noise, avoid bad color combinations
Avoid geek-speak, don't center text, don't bury info
The information we are constantly aware of, gateway to long term, limited capacity, movement, threats, faces, sex
Executive brain functions
When stimulus undergoes a change without being noticed by observer
When someone fails to perceive an unexpected stimulus in plain sight
Tendency to search for information in a way that confirms one's beliefs
Error-prone, weighed by emotion
People are willing to type more to think less
Form a goal - choose actions to accomplish - execute - evaluate - repeat
easy, new perception is very similar to original, reactivates patterns
Hard, neural pattern reactivation without the original stimulus
Tendency for a person to rely on first piece of information when making decisions
Decisions influenced by the way their presented (gain/loss)
Gias towards safety
Preference for current state of affairs more than new
Assume things that are scarce are valuable - book now, last chance
People are reluctant to abandon something they've invested their time in even if abandonment would be beneficial
People like to justify their efforts
Regulates autonomic behaviour, hunger thirst sexual behaviour, involved in emotions, perception and memory
Formation of long-term memories, recent in evolution, controls opposite sides of body
Model of human movement, applied to interface design
Predicts the time necessary to steer a painter through a bounded tunnel (drop-down, pull-right, sliders, scrollbars, drag drop menus)
How well interactive systems synchronize with human time requirements
How quickly it completes a task and displays the final results
Intentional, incorrect understanding of choices or options
Unintended errors, due to loss of attention, limits of working memory
Old phone number as used to writing the old one instead of new
Right action, wrong object, PC/MAC
External data interferes (ads)
Task lost from working-memory (going to kitchen forgetting why you went)
Final step forgotten (forget to log out)
Video more instead of photo
Overlooking information (single room instead of double)
Hands, fingers don't do what you want (wrong word in text bar)
Habituation
Predict's user's behaviour in risky situations