110 chapter 1
what is product development.
end to end process that includes marketing, merchandising, creative and technical design, sourcing, production, and distribution planning of goods
how does product development become competitive
1. it needs to be consumer centric
2. made to reach market at a time when buyers are ready to buy
what is the fashion system
the organizational structure and activites employed to promote change and novelty in apparel for economic gain
what does the fashion system do
1. encourages new trends
2. promotes fashion presentations
3. drives new product development, which is usually wants and not need
4. evolves by consumer lifestyle, technology, and time
5. based on place anmd culture
product deveopment process
1. WHO is doing the development(retailers, wholesalers)
2. WHAT is being developed(basics, seasonal, fashion forward)
3. WHERE is it being distributed (globally, regionally, nationaly)
4. HOW is it being distributed (online, catalogs, in store)
5. WHEN is itbeing delivered
WHOLESALE VS PRIVATE BRANDS
wholesale is product developers who design, produce, and makret products under propietary lable who then they distribute to third parties or retailers so they can sale to final consumer
private brand develop and crfeate merchandise products for exclusive distribution by particular retailer