Global Media Cultures
it entails the spreading of various cultures and ideas
globalization
-people who travel to globe teaching and preaching their beliefs
-relies on media as the main conduit for the spread of global culture and ideas
globalization
it is a means of conveying something such as a channel of communication (Lule) the technologies of mass communication
media
it refers to the unified style of human knowledge, beliefs, and behavior from which people learn inability to communicate knowledge to the next generations
culture
what are the five evolution of media and globalization
oral communication
script
print
electronic media
digital media
this evolution of media and globalization requires electromagnetic energy or electricity to use
electronic media
this evolution of media and globalization requires internet and mobile mass communication and it refers to audio video and photo content that has been encoded digitally and compressed
digital media
it is the very first writing system invented by sumerians (from mesopotamia now iraq)
origin of word
cuneiform
cuneus(wedge) + forma (form) = wedge shape
this writing system is from egypt which uses papyrus plant as paper
hieroglyphics
Print
this is the first ever printed newspaper in china
peking gazette
first ever book from China invented by _
Diamond Sutra
johannes gutenberg
it is a carrier of culture
it is a tool for interaction of people with different cultures however the real media is _
media
people
it views cultural difference as immutable (exclusivity)
cultural differentialism
they suggest that globalization engenders a growing sameness of cultures (merges culture from another)
cultural convergence
on the other hand it suggests that globalization spawns on increasing and ongoing mixing of cultures (making own version of others culture)
cultural hybridity
functions of media and how it affects society
-technology shapes society (which amputates human senses)
technological determinism
functions of media and how it affects society
-society shapes technology
social determinism
functions of media and how it affects society
-the world is considered as a single community linked by telecommunications
global village
functions of media and how it affects society
-it has the tendency to homogenize culture
global media
functions of media and how it affects society
promoting and imposing a culture usually of a politically powerful nation over a less powerful society
cultural imperialism
beneficial effects of media
-internet and social media provides _
-_ can use social media
-enabled users to be _ are various information
-_ potential (voice of nation)
democratized access
anyone
consumers and producers
democratic
negative effects of media
_ division of the internet or the ww into subgroups with specific interests (digital tribes)
_refers to situations in which beliefs are amplified or enforced by communication and repetition inside a closed system and insulated from rebuttal
-exploited by _
-tool of government _
-manipulates _ opinions
-online _/_ (online phishing)
-_ news
-_ web(ai generated voices) it is the part of the internet not fully accessible through standard search engines according to Pawel Kuczynski
cyberbalcanization
builds an echo chamber
politicians
propaganda
public
hackers or mobs
fake
deep