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I Daniel Blake

what is it?

• I, Daniel Blake is an independent social realist
film directed by renowned filmmaker Ken Loach

(Kes, Raining Stones, Sweet Sixteen etc.).

• A UK/French co-production, it received

funding from the BFI and BBC Films.

• It became Ken Loach’s largest grossing film

at the box office (taking over $8 million), was

highly critically acclaimed and generated

much debate due to the contemporary social

and political issues addressed in the film.

• I, Daniel Blake was exhibited at many

film festivals, won the Palme d’Or at

Cannes, and was nominated for many

awards including several BAFTAs.

Social and Political Contexts

I, Daniel Blake addresses contemporary British
social issues such as poverty, the welfare system and

the Work Capability Assessment. The film portrays a

group of traditionally underrepresented characters in

Newcastle struggling in poverty to gain benefits and

support. I, Daniel Blake conveys a clear left-wing

political message and criticises specific government

policies. Consideration of the wider economic

context and concept of “austerity” might be useful

in exploring how changes to benefit policy had been

justified.

Much of Ken Loach’s work has addressed similar

issues (Cathy Come Home, Raining Stones) and

he is a social campaigner, known for his socialist

political views. This is important to consider in

terms of film production and maintaining audiences

(arguably the intended audience for this film is educated, media literate and socially aware).

Economic factors

• Economic factors including funding are
extremely significant to this independent British

co-production. The funding bodies are the BFI

(through National Lottery Funding) and the BBC.

production,distribution and circulation

• I, Daniel Blake is a low budget social realist film, funded by the BFI and BBC. It was filmed largely on location (hospital, job
centre etc.), features lesser known actors and does not rely on special effects.

• The I, Daniel Blake website includes links to social media and the trailer offers a hashtag (#idanielblake) suggesting links with Twitter, but it is worth considering the ways in which the marketing might be more likely to be consumed in more traditional ways. Might an assumed older audience be more likely to see the trailerat the cinema and less likely to search for it on the internet?

• The film was exhibited at various film festivals and received a theatrical release in Britain and various other countries (including France, Spain, Brazil and Japan – although not in the USA). It was later released on digital download and DVD/Blu-ray.

ken loach

Ken Loach is a well-known n producer known for producing films that challenge some topics in society shed light on them and sometimes attack some political factors
there exists a pre-sold audience of Loach fans who are eager to watch his films and the extent to which this gives him a license to make films that might not otherwise secure finance.

Power and media industries – Curran and Seaton

» The trailer seems to offer an experience
that sits outside the logic of profit and

power and may arguably also demonstrate

a level of variety and creativity that does

not reflect Curran and Seaton’s ideas about

the impact of media concentration.

the trailer is able to offer a more

adventurous production due to socially

diverse patterns of ownership or (as

above) Loach’s own pre-sold audience

marketing

• The marketing materials establish the status
and reputation of film – positive critical

comments on the poster, reference to the

Palme d’Or award in the trailer etc.

• The genre (British social realist film) and

director Ken Loach are important factors in

maintaining an audience. Loach has a long

history of directing work in the genre (Kes from 1969 might be a useful specific comparison)

and, unlike some film genres which have

been impacted by technical developments

and special effects

» The trailer references the BBC, BFI and the

Palme d’Or. Discuss the extent to which these

references suggest an assumed education and

level of media literacy in the target audience.

» The trailer explores specific governmental

policy which also may suggest audiences

will have an awareness of political

and social issues in the UK.

» The only specific “star” identified in the

trailer using intertitles is the director

Ken Loach. Loach’s work whilst having

broad appeal sits firmly within the niche of

social realism and candidates may discuss

the extent to which the fans of his work

are pre-sold based on his name alone.

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