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Globala marknader

Bartlett & Ghoshal and Ghosal, what is the biggest barrier to implementing a transnational strategy?

The organizational capability to execute the strategy

What organizational model do Bartlett and Ghoshal advocate for in multinational companies?

A transnational model combining global efficiency with local flexibility

Bartlett & Ghoshal - Managing Across Borders
What is the defining features of the transnational model?

Responsiveness and learning

Simultaneous pursuit of efficiency

Levitt - The Globalization of Markets
What is a major mistake companies make when entering the global markets?

Assuming global consumers have different preferences

What is a key difference between multinational and global corporations?

Multinationals tailor products for each market, while global corporations standardize

According to Levitt, what is driving global market homogenization?

Advance in technology and communication

Vahlne - Uppsala model
According to the model, what factor is crucial in a firm’s internationalization?

Experiential learning and commitment

Vahlne - Uppsala model
What concept replaced “liablility of forgiveness” in the 2020 article?

Liability of “outsidership”

Welch & Loustarinen - Internationalization: Evolution of a concept
According to the authors, what factors often influence early internationalization decisions?

Psychic distance between home and foreign markets

What is one of the major criticisms of early internationalization research?

It focused too much on foreign investment rather than the process leading up to it

Buckley et al. (2017) - Towards a Renaissance in international Business research
What is one of the key criticisms of contemporary IB research according to Buckley?

It is overly focused on theoretical puzzles rather than real-world phenomena

Which of the following alternatives is identified as a “grand challenges” in IB research?

Globalization

Dunning, - The eclectic paradigm of international production
According to Dunning, which of the following is a key component of the eclectic paradigm?

Transaction cost economics

What does Dunning predict about the future of IB research?

It will incorporate more interdisciplinary and dynamic approaches

What are the three key factors that determine international production in the eclectic paradigm?

Location

Internalization

Ownership

Lou & tung (2007) - Springboard perspective for Emerging Market Enterprises. Which firms are the focus of the springboard perspective?

Emerging market multinationals

What is one risk associated with the springboard strategy?

Weak managerial competence and limited global experience

Tsui (2007) - From homogenization to pluralism in international management research
What is the primary concern raised by Tsui (2007) regarding international management research?

It is overly focused on North American research paradigms

What does Tsui propose as a way to improve international management research

Encouraging pluralistic scholarships and diverse perspectives

According to Tsui, why do many international scholars imitate Western models?

Incentives in publishing and career advancement

Boussebaa & Faulconbridge (2019) Global Professional Service Firms What is a key factor influencing GPSF internationalization?

National institutional context

According to the authors, what historical factor influences GPSF structuring?

Colonial and imperial contexts

What organizational transformation do GPSFs undergo in response to globalization?

They develop integrated transnational structures

Hagberg & Jonsson (2022) IKEA digitalization - What was a key concern for IKEA regarding digitalization?

The risk of losing in-store customer engagement

What is a major challenge in implementing digitalization according to the study?

Organizational adaptation and integration

What is a key implication for managers?

Balance experimentation with existing capabilities

Jonsson & Foss (2011) Replicating IKEA - What strategy does IKEA use for international expansion?

Flexible replication with local adaption

Which feature of IKEA’s replication model remains unchanged across markets?

Vision and values

Jonsson & Vahlne (2023) Zhejiang Geely Holding Group and Volvo Cars in the post‐acquisition process - What was the main goal of Geely’s acquisition of Volvo?

Learning how to learn and build global capabilities

What was a major challenge in the early phase of the post-acquisition integration process?

Cultural misunderstandings and trust issues

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